The audience for podcasting has grown significantly in recent years. Creating a podcast lets you reach a brand new target market: people who might otherwise never find or consume your long-form content because they prefer the audio format. If you understand the value of creating content (e.g., blogging) for your business and brand, then you understand the value of podcasting. We’ll cover everything from the very technical to the abstract of podcasting concepts.Īs a business owner, learning to start a podcast is something you should consider to help you reach this growing audience and expand your business through content marketing. This guide will be your A to Z step-by-step walkthrough on how to get started with audio podcasting and why you should create a podcast.
You don’t need to be a very technical person, nor does it require a lot of money to learn how to start a podcast.
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